Veggie Burgers are Attracting New Customer Types
When Bastard Burgers did campaign on one of their plant-based burgers, they saw sales doubled, with no sales of meat burgers going down. It shows that with vegan burgers on the menu, new customer types are attracted and that customers like the vegan.
We believe that in the future we will sell just as many burgers with and without meat. Our burgers with meat make up 80% of sales. Our 100% vegan menu makes up 20% of sales. In the big cities, sales of vegan burgers are up 30%
Only the Best is Good Enough
So what is the secret of Bastard Burger's great success? The answer is quality in everything and a constant search for the best - both in raw materials and employees.
“We make a great deal communicating our spirit and mission to the staff we hire and only work with the best.
From the beginning we have collaborated with the website "Burger dudes" which is constantly on the hunt for the world's best burgers. In 2018, we started a collaboration with "Jävligt Gott", which is Sweden's largest vegan food blog.
"Collaborations of this kind, with the best suppliers and a skilled staff are what together inspire us and constantly make us even better, ” concludes William Engman.