Street Food Boom Brought a Whole New Feeling to Restaurants
6 minute read
Vendors are on a journey from idealized passion project to sustainable business, and we have identified 3 key moments of truth within that journey. By understanding their business and how it can be developed, you will be able to find new business opportunities also as a wholesaler!
The vendor probably begins the business based on a spark of passion. He believes in what he’s doing and wants to see his creative imagination realized. The project is personal and highly demanding to get off the ground. The process is explorative and idealistic in terms of defining the concept, refining the menu, finding the right suppliers, and researching how and where to sell.
The vendor’s passion project is developed into a business by trial and experimentation. When the product meets the market, he begins a steep learning curve – both in terms of the formalities, but also through direct and immediate feedback from consumers. The process must be optimized and scaled: the vendor may look to move out of his home kitchen and into commercial cooking and delivery premises. Ideals become less central and margins become a key driver.
As vendor’s business is optimized, he grows more confident with the concept and might want to take it to the next level. Opportunities include expanding through catering at festivals and private parties, sourcing spots at permanent markets, commercial collaborations, starting a totally new concept or expanding the original concept into a new direction.
Discover inspiring street food breads by Lantmännen Unibake.