2) You can easily customize sandwiches
Sandwiches have the ability to bring together some of our most loved foods by uniting bread, cheese, meats, veggies and condiments. This makes it easy to customize to customers’ tastes or to offer build-your-own options.
More than half of American operators agree that offering a customizable option is important. Keep in mind that consumers tend to be in a hurry at breakfast and lunch, meaning that customization, sides and drinks are more important at dinner when consumers have the time for larger, more relaxed meals.
3) A well-known and familiar meal with endless possibilities
Sandwiches are being eaten all over the world: from the Vietnamese Banh Mi, a single serving baguette split lengthwise and filled with fresh herbs and various ingredients, to the classic BLT, with the trinity of bacon, lettuce and tomato between two spongy pieces of bread.
And the list is endless. There seems to be a sandwich for every taste, mood, time of the day and even time of the year. The reason it works so well is that it has that well-known format, so no matter how much the ingredients may vary, you will on some level always know, what you get. That’s something that speaks to most humans.
The familiarity of the sandwich format makes even the most adventurous experimentation with new flavors an easy sell – and consumers appreciate variety and versatility.
So why not try to experiment a little?
Globally inspired sandwiches such as the Vietnamese Banh Mi are among the fastest growing sandwich varieties all over the world – from Southeast Asia to the Middle East to New England.
With an increasingly diverse and adventurous consumer base, global sandwiches are ideal vehicles for experimenting with new flavors without pushing the boundaries of the traditional carrier-protein-topping format.