--- title: A pinch less salt makes a big difference description: Lantmännen Unibake’s organisation in Finland, Vaasan has set a new target to reduce salt and improve cardiovascular health. image: https://blog-global.lantmannen-unibake.com/hubfs/UBI%20-%20LUB%20-%20A%20pinch%20less%20salt%20makes%20a%20big%20difference.jpg --- - [Back to corporate site](https://www.lantmannen-unibake.com/?selectedCountry=global) [![](https://blog-global.lantmannen-unibake.com/hubfs/7.%20NO/LM_UNIBAKE_RGB.svg) ](https://blog-global.lantmannen-unibake.com/) ** ** [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog-global.lantmannen-unibake.com/a-pinch-less-salt-makes-a-big-difference&title=A%20pinch%20less%20salt%20makes%20a%20big%20difference&source=https://blog-global.lantmannen-unibake.com) [**](http://www.facebook.com/sharer/sharer.php?u=https://blog-global.lantmannen-unibake.com/a-pinch-less-salt-makes-a-big-difference&title=A%20pinch%20less%20salt%20makes%20a%20big%20difference) [**](http://twitter.com/intent/tweet?status=A%20pinch%20less%20salt%20makes%20a%20big%20difference+https://blog-global.lantmannen-unibake.com/a-pinch-less-salt-makes-a-big-difference) [**](mailto:?subject=An%20interesting%20blogpost%20for%20you:%20A%20pinch%20less%20salt%20makes%20a%20big%20difference&body=Hi.%0D%0A%0D%0AI%20thought%20you%20might%20find%20this%20blog%20post%20interesting:%20https://blog-global.lantmannen-unibake.com/a-pinch-less-salt-makes-a-big-difference%0D%0A%0D%0A%0D%0A%0D%0A) ![](https://blog-global.lantmannen-unibake.com/hubfs/UBI%20-%20LUB%20-%20A%20pinch%20less%20salt%20makes%20a%20big%20difference.jpg) 2 minute read [Sustainability](https://blog-global.lantmannen-unibake.com/topic/sustainability) # A pinch less salt makes a big difference **Lantmännen Unibake’s organisation in Finland, Vaasan has set a new target to reduce salt and improve cardiovascular health.** November 21, 2019 It’s no news that too much salt in the diet is a bad thing for health. What can be surprising to learn is the dramatic effect when the salt in bread is reduced by just a small amount. A study initiated by the Vaasan group marketing team in Finland has found a significant effect on cardiovascular disease if the average salt level in bread is cut from 1.2 to 1.1%. The findings point to around 460 fewer cases of arterial disease over the next 10 years.   ***“We have very high rates of cardiovascular disease in Finland. At the same time the population eats too much salt – and consumption has actually increased in recent years,”*** Marika Lyly, nutrition and research manager at Vaasan, part of Lantmännen Unibake. ### **Salt policy** This is the background for the Finnish organisation’s salt policy. By 2018, the goal is to reduce the salt content of all fresh and bake-off bread products sold in Finland by 10%. Bread is a significant source of salt in the average Finnish diet, accounting for 17% of all salt consumed. Finland is not alone, though. In Norway, for example, 22% of salt intake comes from bread.   ### **Reduction in silence** In the bakery, the challenge is that salt is important to the taste and texture of bread. Previous experience has shown that low-salt bread is typically not a commercial success because many consumers like a salty flavour. ***“Now when we reduce the salt content of our bread products, we do so in silence without communicating it to consumers on the packaging. Instead we communicate the overall reduction goal of 10% and target our communication towards health professionals,”***  Marika Lyly, nutrition and research manager at Vaasan, part of Lantmännen Unibake. ## **The EAT Initiative** Lantmännen is a business partner of the EAT Initiative, an international consortium of government, universities and research institutions, foundations, NGOs and businesses. The vision is to transform the global food system to provide a healthy population of nine billion people with sustainable nourishment by mid-century. --- ### Related posts [![](https://blog-global.lantmannen-unibake.com/hubfs/1140x400_Frokostbuffet_Comfort_Hotel_Square_Stavanger-1.jpg) food waste reduction, Sustainability ### Lantmännen Unibake joins IKEA in ground-breaking Food Waste Initiative 2 minute read ](https://blog-global.lantmannen-unibake.com/10x20x30initiative) [![](https://blog-global.lantmannen-unibake.com/hubfs/Banner.jpg) Sustainability, Vegan, Plant Based ### Interview with Souls Cph 4 minute read ](https://blog-global.lantmannen-unibake.com/interview-with-souls-cph) [![LUB - UBI - Sustainability - Food waste](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/LUB%20-%20UBI%20-%20Sustainability%20-%20Food%20waste.jpg) Sustainability ### Bakery waste from Lantmännen Unibake is used for fuel and feed 2 minute read ](https://blog-global.lantmannen-unibake.com/bakery-waste) ### Most viewed posts [BlogPost 7351609862 A great sandwich starts with a great bread, BlogPost 7350170219 The secrets of sandwiches - and why they are so appealing, BlogPost 32489458836 What Is The Secret Behind The Street Food Phenomenon?, BlogPost 7310420146 How to generate more traffic to your sandwich shop] [![Sandwich selection_1140x420px](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Sandwich%20selection_1140x420px.jpg) Sandwich Shop ### A great sandwich starts with a great bread 2 minute read ](https://blog-global.lantmannen-unibake.com/a-great-sandwich-starts-with-a-great-bread) [![Sandwich_cut_1140x470px](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Sandwich_cut_1140x470px.jpg) Sandwich Shop ### The secrets of sandwiches - and why they are so appealing 3 minute read ](https://blog-global.lantmannen-unibake.com/the-secrets-of-sandwiches-and-why-they-are-so-appealing) [![](https://blog-global.lantmannen-unibake.com/hubfs/What%20is%20street%20food%20unibake%20bread%20is%20you%20canvas.jpg) street food, Bread is Your Canvas, fast food ### What Is The Secret Behind The Street Food Phenomenon? 4 minute read ](https://blog-global.lantmannen-unibake.com/what-is-the-secret-behind-the-street-food-phenomenon) ### Free inspiration in your inbox Tips & tricks for your specific industry and more - [Back to corporate site](https://www.lantmannen-unibake.com/?selectedCountry=global) - [Privacy policy](https://www.lantmannen-unibake.com/Cookies/) - [Contact us](https://www.lantmannen-unibake.com/about/Contact/) - © Lantmännen Unibake 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lantmännen Unibake", "url" : "https://blog-global.lantmannen-unibake.com/author/lantmännen-unibake" }, "dateModified" : "2019-12-02T05:27:38.260Z", "datePublished" : "2019-12-02T05:27:38.000Z", "headline" : "A pinch less salt makes a big difference", "image" : [ "https://blog-global.lantmannen-unibake.com/hubfs/UBI%20-%20LUB%20-%20A%20pinch%20less%20salt%20makes%20a%20big%20difference.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog-global.lantmannen-unibake.com/a-pinch-less-salt-makes-a-big-difference", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog-global.lantmannen-unibake.com/hubfs/Blog%20assets%20(temporary)/lub-logo-rgb.svg" }, "name" : "Lantmännen Unibake Holding" } } ```