5. Offer free give-aways
If you are new in the neighbourhood, introduce a new, special sandwich to the menu or a new service, consider handing out free samples. You can also aim for a younger crowd with less money, by offering students free drinks, chips or buy-one-get-one-free specials.
If delivery is a part of your service, consider offering free delivery to a selected group of customers such as local businesses.
6. Market yourself
If you’ve got it, flaunt it. Don’t be shy about your business and make sure to share all the good news from your side of the pond. Deals, new tasty bread, homemade dressings and other such news help build your brand and reach a larger customer base. Make sure to have a website and be present on facebook. Help customers (and yourself) by having your menu, prices and stories about you, your business and the products you are selling online.
Don’t be afraid to show a bit of personality in your marketing – we all like to buy sandwiches made by real people in a shop run by real people.
Your story is unique and a good place to start – so make sure to share it to stand out from the crowd.