Premium for profitability
As the desire for more premium experiences continues to grow, quality is one of the most important attributes when consumers choose a sandwich – only second to taste.
Healthier ingredients or healthier sandwich options encourage the hungry crowd to choose sandwiches more often – both at home and out and about. A quarter of American consumers say they would be more likely to buy and pay more for products with health-halo descriptors such as ‘high-protein bread’ and ‘hormone-free meats’.
Alternative sandwich ingredients, such as plant-based proteins and egg-free mayonnaise peak consumers’ interest. The same goes for attributes such as ’natural ingredients’, ’non-GMO’, and ’hormone/antibiotic-free’.
Also, the younger generation of sandwich consumers are likely to prefer specialty bread and artisan ingredients in their sandwiches over standard products.