How to increase revenue in a sandwich shop?

Premium for profitability

As the desire for more premium experiences continues to grow, quality is one of the most important attributes when consumers choose a sandwich – only second to taste.

Healthier ingredients or healthier sandwich options encourage the hungry crowd to choose sandwiches more often – both at home and out and about. A quarter of American consumers say they would be more likely to buy and pay more for products with health-halo descriptors such as ‘high-protein bread’ and ‘hormone-free meats’.

Alternative sandwich ingredients, such as plant-based proteins and egg-free mayonnaise peak consumers’ interest. The same goes for attributes such as ’natural ingredients’, ’non-GMO’, and ’hormone/antibiotic-free’.

Also, the younger generation of sandwich consumers are likely to prefer specialty bread and artisan ingredients in their sandwiches over standard products.

Consumers want control

Sandwiches bring our most beloved foods together — bread, cheeses, meats, veggies, and condiments — making it easy for sandwich shop operators to customize the experience according to consumers’ tastes or to offer “build-your-own” options.

Operators happily offer this flexibility: Just over half of American operators say that offering customizable sandwiches on their menus is important, whereas one-third of sandwich operators currently offer build-your-own sandwiches.