1. We care about bread
And we have done so for a while. Since 1880 to be exact. That was when our founder Viggo Schulstad opened his first bakery in Copenhagen. He was obsessed with perfection, and that aim to always be better is still a part of our DNA.
2. We care about quality
Is no surprise that keeping a high level of quality is our main commodity! We bring 585.000 tons of baked goods into the world every year and all of our 36 bakery sites around the world are certified to the highest international standards.
3. We care about our responsibility
We aspire to run a transparent, responsible business from field to fork, based on a sustainable supply chain, research & development, and respect for people and the planet. Our responsibility covers everything we do and the way we do it – from beginning to end of the value chain.
4. We care about food safety
All our bakeries live up to the BRC Global Standard for Food Safety or an equivalent standard approved by the Global Food Safety Initiative.
All of our raw materials can be traced back to the country of origin – and for palm oil and pecan nuts the commodities are even traceable to the individual supplier.
5. We care about nutrition
We want to help our consumers make healthy food choices. Some of the areas we focus on are salt reduction, cholesterol reduction and nutrients in rye and wholegrain. We also participate in national and international initiatives dedicated to improving consumer nutrition.
6. We care about research and innovation
It takes a lot to meet and preferably exceed consumer and customer expectations. That is why we invest in research and development in both our own and external research projects, making us innovators and promoters of new knowledge.
Over the past 3 years we have consistently launched 500-600 new products per year.