--- title: In a world of bread – which way should you walk? description: We know it can be difficult to spot the right trends and the right products in a vast product line from any bakery supplier. Here is an overview of our main product categories and the main trends we believe in to help you put together a selection that will meet your needs. image: https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Silent%20trucks%20cut%20noise%20and%20emissions.jpg --- - [Back to corporate site](https://www.lantmannen-unibake.com/?selectedCountry=global) [![](https://blog-global.lantmannen-unibake.com/hubfs/7.%20NO/LM_UNIBAKE_RGB.svg) ](https://blog-global.lantmannen-unibake.com/) ** ** [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog-global.lantmannen-unibake.com/in-a-world-of-bread-which-way-should-you-walk&title=In%20a%20world%20of%20bread%20–%20which%20way%20should%20you%20walk?&source=https://blog-global.lantmannen-unibake.com) [**](http://www.facebook.com/sharer/sharer.php?u=https://blog-global.lantmannen-unibake.com/in-a-world-of-bread-which-way-should-you-walk&title=In%20a%20world%20of%20bread%20–%20which%20way%20should%20you%20walk) [**](http://twitter.com/intent/tweet?status=In%20a%20world%20of%20bread%20–%20which%20way%20should%20you%20walk?+https://blog-global.lantmannen-unibake.com/in-a-world-of-bread-which-way-should-you-walk) [**](mailto:?subject=An%20interesting%20blogpost%20for%20you:%20In%20a%20world%20of%20bread%20–%20which%20way%20should%20you%20walk?&body=Hi.%0D%0A%0D%0AI%20thought%20you%20might%20find%20this%20blog%20post%20interesting:%20https://blog-global.lantmannen-unibake.com/in-a-world-of-bread-which-way-should-you-walk%0D%0A%0D%0A%0D%0A%0D%0A) ![](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Silent%20trucks%20cut%20noise%20and%20emissions.jpg) 2 minute read [Hotel](https://blog-global.lantmannen-unibake.com/topic/hotel), [Café & Restaurant](https://blog-global.lantmannen-unibake.com/topic/café-restaurant), [Sandwich Shop](https://blog-global.lantmannen-unibake.com/topic/sandwich-shop) # In a world of bread – which way should you walk? It can be a bit difficult to chose between all of our hundreds of products – and the selection just keeps growing as we refine, renew and develop our assortment.  Here we will give you an overview of our main categories and drivers to help you putting together a selection that will match your customer’s wishes and requests. January 08, 2019 ## Bakery - however and whenever you need it With our quality baking products you can be sure to serve a wide assortment of classic and contemporary breads.  Our sweets assortment offers a great range of delicious goods from Danish and French pastry to cakes. In the fast food category, we bring you the world’s best & biggest fast food assortment, covering everything from classic burger buns to a gourmet experience. ## Trends, health and ethics Even with a wide selection of products, we know how hard it can be to keep up with trends and movements. We constantly develop new delicious breads and pastries to provide for all tastes and needs – and we have 5 drivers that guide us. Here are examples of drivers:   ### 1. Indulgence Not only do you get comforting flavors, but also the option of natural ingredients, bread and pastry that are baked in a stone oven or made with a long fermentation, but also product that have a handcrafted look or is made with sourdough. ### 2. Health  Health is a growing factor for consumers, hence this trend gets a lot of attention. This is where you will find our organic products and also the ones free from e.g. gluten or nuts. The ingredients consist of particularly healthy cereals such as oats and rye offering tasty bread made on whole grain or with healthy fats. ### 3. Convenience  We aim to make it even easier for  our customers to serve delicious and fresh bread & pastry. We offer a wide range of assets  that will help our customers save time – from ready-to-use icing for pastry to burger buns with grill marks applied.   [![Contact Lantmännen Unibake](https://no-cache.hubspot.com/cta/default/2714594/0c4c72b8-155f-4120-9d4b-978f373bc313.png)](https://cta-redirect.hubspot.com/cta/redirect/2714594/0c4c72b8-155f-4120-9d4b-978f373bc313) --- ### Related posts [![](https://blog-global.lantmannen-unibake.com/hubfs/premadesandwitch.jpg) Hotel, Café & Restaurant, COVID-19, Canteen ### How to save time in the kitchen during COVID-19? 4 minute read ](https://blog-global.lantmannen-unibake.com/how-to-save-time-in-the-kitchen-during-covid-19) [![23240000_Home-068](https://blog-global.lantmannen-unibake.com/hubfs/23240000_Home-068.jpg) Hotel, Café & Restaurant, Sandwich Shop ### The right product for the right time 3 minute read ](https://blog-global.lantmannen-unibake.com/the-right-product-for-the-right-time) [![BB-trends-top](https://blog-global.lantmannen-unibake.com/hubfs/BB-trends-top.jpg) Hotel, Café & Restaurant, Sandwich Shop ### When consumers are ready to pay a little extra? 3 minute read ](https://blog-global.lantmannen-unibake.com/keeping-up-with-trends-will-keep-your-business-financially-healthy) ### Most viewed posts [BlogPost 7351609862 A great sandwich starts with a great bread, BlogPost 7350170219 The secrets of sandwiches - and why they are so appealing, BlogPost 32489458836 What Is The Secret Behind The Street Food Phenomenon?, BlogPost 7310420146 How to generate more traffic to your sandwich shop] [![Sandwich selection_1140x420px](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Sandwich%20selection_1140x420px.jpg) Sandwich Shop ### A great sandwich starts with a great bread 2 minute read ](https://blog-global.lantmannen-unibake.com/a-great-sandwich-starts-with-a-great-bread) [![Sandwich_cut_1140x470px](https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Sandwich_cut_1140x470px.jpg) Sandwich Shop ### The secrets of sandwiches - and why they are so appealing 3 minute read ](https://blog-global.lantmannen-unibake.com/the-secrets-of-sandwiches-and-why-they-are-so-appealing) [![](https://blog-global.lantmannen-unibake.com/hubfs/What%20is%20street%20food%20unibake%20bread%20is%20you%20canvas.jpg) street food, Bread is Your Canvas, fast food ### What Is The Secret Behind The Street Food Phenomenon? 4 minute read ](https://blog-global.lantmannen-unibake.com/what-is-the-secret-behind-the-street-food-phenomenon) ### Free inspiration in your inbox Tips & tricks for your specific industry and more - [Back to corporate site](https://www.lantmannen-unibake.com/?selectedCountry=global) - [Privacy policy](https://www.lantmannen-unibake.com/Cookies/) - [Contact us](https://www.lantmannen-unibake.com/about/Contact/) - © Lantmännen Unibake 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lantmännen Unibake", "url" : "https://blog-global.lantmannen-unibake.com/author/lantmännen-unibake" }, "dateModified" : "2019-01-18T07:40:32.411Z", "datePublished" : "2018-11-29T20:17:00.000Z", "headline" : "In a world of bread – which way should you walk?", "image" : [ "https://blog-global.lantmannen-unibake.com/hubfs/0.%20UBI/Blogposts/Silent%20trucks%20cut%20noise%20and%20emissions.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog-global.lantmannen-unibake.com/in-a-world-of-bread-which-way-should-you-walk", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog-global.lantmannen-unibake.com/hubfs/Blog%20assets%20(temporary)/lub-logo-rgb.svg" }, "name" : "Lantmännen Unibake Holding" } } ```