This becomes pretty complex, because the main objectives differ quite significantly between these groups of professions. The purchaser, manager or director will often focus on price, quality and consistency in the delivery. All important aspects, but not really innovation of the kitchen food.

Chefs, on the other hand, tend to be motivated by completely different things, such as:

  • The search for new trends and demands
  • Smoothly adapting changes to the menu
  • Pleasing customers in the best possibly way
  • Creating the optimal experience for customers

Chefs make the right decisions

This gap often creates tensions, misunderstandings and in the end lead to a lack of motivation. Particularly for those of you chefs which are always looking for new trends and love finding inspiration by speaking to colleagues, researching online, on social media and via information from suppliers.

To close this gap, chefs need to move closer to the decision-making process. This is not always easy, but by giving you and kitchen personnel the right arguments, changes can be made. And they have to. Because all chefs out there in the kitchens are not only excited to start serving new food on the breakfast buffet – you also want to ensure that the right decisions are made.

Here we give you the 5 most important demands that your supplier of bread should meet:

1. Expertise of consumer trends

Your supplier must be versatile and innovative. They have to ensure that the assortment is in line with new trends.

2. Making product innovation

Not only should they have a great assortment, but also set trends relating to bread. You should also expect them to develop their range of products continuously and be open to your requests.

3. Being in safe hands 

Your supplier should have a track record and scale to make you feel confident that they will not let you down. If they have been in the business for many years and are well-known worldwide, you will probably feel more secure.

4. Reliability

Whether it’s price or consistent quality you should expect your supplier to be reliable. Trust is the most important ingredient being traded with your supplier.

5. Ability to deliver consistently

Of course, a consistent delivery is to be expected, but nonetheless you should ask the bakery supplier for proof hereof so that you are absolutely sure that they are able to deliver together with the wholesaler.
So, next time you, the manager, or the hotel director consider a new bakery supplier ask them these 5 questions. Thus, you make sure that you pick the best – one who is trustworthy, aligned with your demands and will help you find solutions to your problems, so you can perform even better. 

Want to what Lantmännen Unibake can offer  you? Take the breakfast test to find out

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