#4 Take advantage of all communication channels
If you have loyal customers, they will certainly want to support your business during this difficult time – they just need to know how to do so. Thus, remember to tell them about all the great initiatives you have taken and services you now offer.
Take advantage of all the communication channels available to you. In addition to your website, you may have an Instagram profile or a Facebook group full of potential buyers. If you have VIP-customers, you can send them special corona offers directly via mail.
When communicating your message, remember to also mention why potential customers should buy food from your eatery rather than any other. Do you have great opening hours, irresistible offers, ecological or particularly good ingredients, the best burger in town, the possibility of home delivery or something else that makes you attractive? Then don’t hesitate to mention it!
#5 Make it clear that you look after your customers
It is important to emphasize that you, as a restaurateur or café owner, take co-responsibility in the fight against COVID-19. Make it clear to your customers that you look after them and that they can safely buy food from your eatery. Here are a few examples on how to do so:
- Take all payments by card or use mobile transfer apps instead of cash. In this way, your customer can completely avoid getting in touch with both money, your staff, and other visitors.
- Place a bottle of hand sanitizer at the entrance of your café or restaurant and ask your customers to keep a distance from one another whilst waiting for their food.
- Share a picture of how you use gloves when preparing food or share a video on your Facebook page where you demonstrate how you regularly clean your door handles.
Aside from fighting the COVID-19 epidemic, all of these efforts will give your customers peace of mind and create preference for your particular eatery.
Do you need counselling?
Although we cannot visit your kitchen, we are of course still ready to help you. Feel free to book a conference call with our professional consultants in your specific market. We are ready with useful advice on how to secure your business during this changeling time.